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This is the chaff, the "skin" of the bean if you will, that our air roasting process filters off your coffee beans, so you get a much smoother, less bitter taste in the resulting brew. With other roasting processes, the beans don't loose their chaff, and it ends up getting burned onto the bean, resulting in a more bitter tasting coffee. | |
| Because this chaff is blown off during our air roasting process, the resulting beans are much shinier and clean, thus our coffee is known as the "the clean bean™." |
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